When you introduce a baby into the world, a lot of responsibility falls onto your shoulders as the parents and guardians. Your decisions now have consequences that not only impact you, but also your precious little one.
The fact that there is an abundance of different manufacturers, retailers or online stores compounds the overwhelming feeling of too many options and uncertainties.
To help take the burden off parents, particularly new parents, we have put together a guide. With so many options available in the infant space, it’s important for parents to know what they should look for in any company they choose to do business with and trust with their little one.
In this article, we are going to identify the Top Baby Product Brands that are available in the United States. More importantly, we will explore the reasons why these companies have earned them a position in this list.
When it comes to creating a reputable baby product brand, it isn't necessarily the most famous toy or product that wins you a position on the Top List of Baby Product Brands.
One of the main key components in determining a company's reputation is customer trust and loyalty. As you will see as you read through the top brands below, customer trust is a key ingredient in many of the company's success.
To earn trust usually means producing quality goods. Products that can be relied upon to deliver what they promise and will last the distance (not end up in landfill within a few months or a year). These kinds of products can be handed down from generation to generation - creating a lifelong relationship with the customers.
Another key component in companies with good brand reputation is safety and consistently creating products with one thing in mind - the welfare of your precious one. Therefore, we consider it important to look at how companies have reacted to product recalls and criticism of their products. A company's response will tell you a lot about their intentions and goodwill.
Let us now take an in - depth look at the most well-known baby product brands in America. It is worth noting we have not focused this list on a specific product or accessory. In this list we are purely looking at the companies as a whole and explain the reasons why they deserve to be recognized for their efforts.
The beginning of what we now know to be one of the dominant companies in the baby space is not what you would expect. Graco Baby actually began as a metal products manufacturer in 1942. However, it took over a decade before Graco Baby made their first steps (pun intended) into the baby space. In 1953, an ingenious engineer by the name of Rex Thomas created their first baby product - the Swyngomatic.
It was this product that brought this humble metal products manufacturer into the lives of millions of parents.
There is a reason why Graco has lead the baby products industry - they pride themselves on quality and innovation. Their constant drive to advance their products with unique and different features truly makes them one of the best Baby Product Brands in the United States.
Some examples of their products include:
If you were to ask American parents to think of one company associated with diapers, it would be Pampers.
With a simple mission: "to serve families and their little ones", it isn't hard to see why Pampers have won the hearts of families all around America.
With their Bright Beginning programs in hospitals, Pampers goal is to support families with their newborns during the precious first few days of their lives.
Pampers is (and has been) the first choice of U.S hospitals for nearly 50 years. Like Graco, they pride themselves in their innovation of their products. Always striving to develop products that nurture and support babies.
Their community involvement is unrivalled, constantly working with hospitals, NICU nurses and continued nurse support through scholarships, free educational courses and resources.
You know you will be in safe hands when you are using Pampers products.
It would be hard not to find a Fisher-Price toy or accessory in a household with a baby or toddler. The name Fisher-Price has become synonymous with baby toys - so much in fact it is one of the first go to's for people looking for a baby gift.
Currently owned by Mattel, a company famous for making the infamous Barbie Doll, they are one of the world's biggest toy manufacturers. And it is for good reason - their toys capture the attention and imagination of our little ones all around the world. If you are not already in possession of a Fisher-Price toy, you will soon learn for yourself that their toys are carefully and thoughtfully designed. It is clear they have a baby's best intentions at the forefront of their minds.
Their claim to fame is that they design each of their toys for purposeful play. They goal is delivering an intrinsic value experience that inspires and entertains your child. And if you have ever seen a baby or toddler playing with a Fisher-Price toy, it is clear that they have achieved their goal.
Compared with the other baby product companies, Baby Einstein is a relative newcomer to the baby products space. However, the parent company that acquired Baby Einstein is a well known giant in the industry - The Walt Disney Company.
With its first beginnings in the mid 1990's (1996), the Baby Einstein company was founded by Julie Aigner-Clark.
We feel that Baby Einstein has earned its position among the top baby brands due to the wonderful entertainment and resources it provides to the young crowds. Renown around the world for the wonderful Baby Einstein video production, it has inspired many young minds in it's 25 year career.
When it comes to having a fun, colorful and art inspired time for your little one, you won't be left disappointed with Baby Einstein.
A company most easily recognized in your local supermarket aisles, Gerber is most known for feeding and filling the tummies of our little ones.
Originally formed in 1927, Gerber has been around for almost a century now - which speaks for itself in terms of brand and reputation.
Gerber's products are carefully crafted with a baby's digestion in mind. Each stage of food development and is processed to enable a baby's sensitive and immature system to easily digest the food for maximum nutrition absorption.
With a strong reputation in quality and tasty products, it is easy to see why Gerber has been around for so long. They have detailed and research and high-level production processes to ensure only quality ingredients reach your baby's mouth. You can read about their practices here.
Our list wouldn't be complete without one of the most famous companies that have been supporting women since 1886.
One of the longest standing companies in this space, Johnson & Johnson's credo is about supporting and empowering women - and especially positive and relevant mission in today's society.
More importantly, they have been delivering quality products that has helped to care for and raise our little ones for over a century.
It would be hard to walk into a local store and not at least one baby care product that is associated with a Johnson & Johnson.
If you are a new parent feeling overwhelmed by the number of choices you have for caring for your baby, we completely empathize with your anxiety. It can be paralyzing trying to navigate your way through.
By researching and reading up on companies, you can soon form a well-informed opinion on which brands you can trust with your little one.
It is important to be aware that we don't want to sugarcoat everything and we recommend you do some thorough research into any product recalls made by the companies. As we mentioned before, reading the way companies have reacted to criticism or bad press about their companies reputation will speak volumes on whether you can entrust them with your baby.